Troia Portugal Match Cup Delivers Online Treat
Site Tróia Portugal Match Cup referenciado no portal YachSponsorship como sendo um exclente exemplo a seguir em eventos desportivos:
Sailing
promoters take note - digital technology is your friend. Your audience
is out there and you don’t need mass-market broadcasters to deliver
your event to the fans and give your sponsors value. We truly believe
this, that is why we are thrilled to see the official website for the Troia Portugal Match Cup take the message to heart.
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Troia Portugal Match Cup Delivers Online Treat.
June 17, 2009 by admin
Filed under Europe, Marketing Technology, World Match Racing Tour
Troia Portugal Match Cup on Twitter
The organisers of the event, which is part of the World Match Racing
Tour and starts today, are using almost every digital t
rick in the book
to allow fans to follow the racing. The site uses social networking
platforms, most of which are ‘free’ to integrate photos, video and
online updates - there is even a mobile phone application.
Provided in English and Portugese, the site shows just how new-fangled media like flickr, twitter and vimeo are changing the way media is delivered and consumed. Moreover, the site shows that you don’t need the budgets of the Volvo Ocen Race to provide a compelling product. Granted, the boats aren’t hundreds of miles offshore, so the costs are lower, but a little bit of understanding about what is possible with new digital and social media goes a long way.
You can follow the event’s Twitter stream here…
The website is at http://www.troiaportugalmatchcup.com/index.php?lang=en













